RE: commercial announcements

From: Dr. Robert Ashcroft (cytomat@netcore.com.au)
Date: Tue Jan 05 1999 - 02:04:46 EST


Dear Bill,
As an academic with commercial connections, I have found that it works if 
you do either of two things:
Invite the interested parties to request you reply with a file attached to 
their responding email, or simply send an attached file in the original 
mailout.

Most people favour the first, as there are lots of people who resent the 
attachment file in the primary mailouts.

In the second case, from the marketing viewpoint... the problem is adding 
enough detail (without over-sell) in the List message to motivate the 
target persons to request the file, yet not enough to alienate the set of 
people who are anti-commercial

Hope this helps

-----Original Message-----
From:	Bill Throndset [SMTP:bthrondset@rigelinc.com]
Sent:	Thursday, December 31, 1998 1:40 PM
To:	Cytometry Mailing List
Subject:	commercial announcements


Personally, I usually don't mind the commercial comments, but there have
been a few that seem to have crossed the line.


I would suggest requiring a response in which a company directs readers
to products from their company as a solution to a specific cytometry
related problem to include (parenthetically) a warning such as
"propaganda" or "commercial" or "advertisement" with the subject line of
their response. For example; <bold>Subject: re CD34 staining
(commercial).


</bold>For a message from a company which is not a response for help, but
more directly an advertisement, the subject line of the email would also
include "propaganda," or "commercial" or "advertisement."  In this case,
most of us could happily delete the message before reading it!


Maybe it's just me, but I like the paradox of a salesperson typing
"propaganda" as the subject of a listserver posting.







--------------

bill throndset

bthrondset@rigel.com

Rigel, Incorporated

408-617-8106



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