Becton Dickinson Attractors Software

BOB FEINBERG (73404.2032@compuserve.com)
30 Jun 94 12:16:50 EDT

Thank you for all your comments about Becton Dickinsons' sales
strategies. Becton Dickinson is in the "business" of selling flow
cytometry instrumentation. Attractors is a new exciting software
product that BDIS developed at substantial cost and development time.
Why should the products that we develop offer
any advantage to our competitors? BDIS has shown and provided tremendous
support to the research industry over the years, and has been more than happy
to share information with our loyal customers and potential customers.

Software such as Attractors is the engine that drives our hardware. Would
you purchase a Chevrolet and replace the engine with a BMW's?
If you want the performance of the BMW, you buy a BMW!
For those who have chosen to purchase our competitors products and now want what BD
has to offer, I'm sure your local instrument specialist would be more than happy
to discuss a trade-up program with you.

Robert Feinberg
Instrument Sales Manager
Central Region
Becton Dickinson Immunocytometry Systems


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CD ROM Vol 2 was produced by staff at the Purdue University Cytometry Laboratories and distributed free of charge as an educational service to the cytometry community. If you have any comments please direct them to Dr. J. Paul Robinson, Professor & Director, PUCL, Purdue University, West Lafayette, IN 47907. Phone:(317) 494-0757; FAX (317) 494-0517; Web http://www.cyto.purdue.edu EMAIL robinson@flowcyt.cyto.purdue.edu